Thursday, 24 April 2008

Virgin in Freeview deal with ITV

http://www.independent.co.uk/news/business/news/virgin-in-freeview-deal-with-itv-462968.html

ITV may sell or lease some of its capacity on Freeview, the free-to-air digital TV platform, to Virgin Media. The move follows the dropping of ITV Play channel and the launch of ITV2+1.
It is believed the broadcaster is now focusing on the consolidation and improvement of its existing channels. Virgin will launch Virgin 1 in the autumn (2007) but only has Freeview capacity from 8am to 6pm. It wants to broadcast for 24 hours

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