Freeview's sales surge by 64 per cent to all-time high

http://www.independent.co.uk/news/business/news/freeviews-sales-surge-by-64-per-cent-to-alltime-high-794064.html

• The digital terrestrial television service Freeview's sales hit an all-time high last year, with the 9.7 million products rising 64 per cent on the previous 12 months.
• Alongside the set-top box, Freeview's multiple digital terrestrial channels are also accessible through next-generation television sets and through dtv transmitters built into home computers.
• More than half the homes in Britain now have Freeview
• The figures however may be misleading, as about 5 million of the 9.7 million sales were receivers bundled into new TV sets, with DVB recievers built in, so customers may be buying Freeview by default rather than by design.
• The coming year will be the company's Playback digital recorder, which enables users to pause, rewind or record live television, a feature already synonomous with existing Sky+ set ups
• But though 85 per cent of homes are now digital, Gartner's media analyst Adam Daum said: "What Freeview really needs to do is expand more into analogue households because the signs are that is slowing dramatically."