4OD Ad-funded shows

http://blogs.guardian.co.uk/digitalcontent/2007/10/channel_4_to_make_us_shows_adf.html

• Channel 4 makes money through the advertising on its 4OD version of on demand telvesion.QUOTE: "The shows will be supported by pre-roll advertising and sponsorship packages.The first advertisers include Dulux, sponsor of Ugly Betty, L'Oreal, Tourism Australia and Bodyform."We want Channel 4 viewers to be able to see our shows in a format, time and platform to suit them and to make the process as simple as possible," said Jeff Ford, director of acquisitions and Film4."