Digital TV for a tenner from Tesco

http://www.guardian.co.uk/media/2007/aug/29/supermarkets.digitaltvradio

• Tesco is going to be selling the UK's cheapest digital set-top box, a Techwood device which offers around 40 free-to-air digital terrestrial channels and numerous radio stations for £10 , aiming to outdo its high street rivals by half the price of the current cheapest box.
• Small margins on the sales of digital TV set-top boxes mean the product is likely to be a loss leader for the high street giant, but Tesco claims the move is designed to prepare consumers for digital switchover.
• "We know that many of our customers aren't ready for the change in the way their TV programmes are transmitted, so to get them prepared for the switchover from analogue to digital, we're offering this digital TV technology at the lowest price ever," said a spokesman for Tesco.
• "We've seen the cheapest digital box go from £100 to £10 in just five years, and this is further proof that going digital needn't be expensive," said Ford Ennals, the chief executive of Digital UK.
  "We're now working with Tesco and the other supermarkets to help them provide switchover information in their stores."
  According to Ofcom, 80.5% of UK households now receive digital TV through their main TV set.